To view the full video of Judy Hammerschmidt’s conversation with McKinley Oswald, click here.
To view the full video of Kendra Brassfield’s conversation with McKinley Oswald, click here
In 2000, Blockbuster had a chance to buy Netflix for $50 million. By the end of 2018, Blockbuster was down to one store and Netflix was worth $172 billion (that’s billion—with a B). So, what went wrong? Where did Blockbuster lose sight of what the future held? How different would their company’s future have been if they had chosen to adapt, innovate, and change with the times by adopting new technology? As the world became more technologically oriented, Blockbuster as a company failed to follow suit.
Activity = Income
In 1989 my dad purchased a cassette duplication company whose main clients were direct sales companies. Early on I attended an event where we set up a booth at the back of the event room and sold recruiting and training tapes to the attendees. I was immediately fascinated by the business model, the success stories, the products—everything. And that’s how my direct sales education began.