The holiday season is about connecting with people in unique ways to help make your community a brighter place. It's also the perfect time to cultivate relationships with your customers, prospects, and other members of your sales team. If you're looking for an easy way to spread holiday cheer this season, you should consider using interactive video to connect with the people closest to you. Interactive video is one of the best ways to get your message across in an entertaining, non-invasive way.
To help get the creative gears turning, we’ve compiled a list of different use cases for interactive video as you look forward to your company’s holiday outreach campaigns. Then, we’ll talk about some strategies for making your interactive videos easily accessible to your audience.
Before you start your video, you should have a goal in mind. That way, you can figure out what kind of video to create and the overall message you want to get across. Your goals could be anything from making sure your customers feel appreciated to driving revenue as you try to meet those end-of-year goals. Other goals could be to increase engagement, build customer relationships, reach a larger audience, or educate customers.
A Company-wide Video Greeting Card
Creating a video greeting card as a company is one of the most popular methods for developing a creative outreach for customers and prospects over the holiday season. It’s a time to show your customers more of your company’s personality and for your employees to have some fun behind the camera. And with the benefits of interactive video acting in your favor, you can have your audience members participate in the cheer with creative embedded interactions—you can link to some of your holiday promotions or to music and videos that your employees enjoy throughout the holiday season. Using the interactive feature in your video will make your company’s greeting card engaging and unforgettable.
A Yearly Recap Video
The holidays are a great time to go through your company’s year in review, and perhaps include some goals and anticipated events for the upcoming year. You can share milestones, awards, and memorable events that happened throughout the year. It might be interesting for your audience to see your year in numbers, showcasing the number of customers served, miles driven, orders shipped, etc. This is also your opportunity to include spotlights of new products introduced over the past year linked within the video, viewers can go directly to them for more information.
A Video to Thank your Customers
As you look back after a long year, it’s a good idea to remember your customers and acknowledge the role they played in your company’s success. Consider making a short, personalized video for each of your top customers. Or, you can make a generic video that expresses gratitude to all your customers for their involvement in your company’s journey that year. This is your opportunity to wish them well and express your enthusiasm for the coming year and what it has in store.
A Video to Wish your Sales Team Well
Let’s not forget your sales team in the holiday well-wishing. The end-of-year season is a great time for you to express appreciation for what your team has accomplished in the last year and to hype them up for what’s to come. You can use the interactive feature to invite them to see some of the company’s year in review analytics or to recall some of the team’s big moments. Whatever the content, an interactive video is sure to help you deliver a creative and engaging message to your team.
Once you’ve created a video that will wow your audience, you’ll need some strategies for using it effectively so you can see its benefits this season and moving into the new year. Here are some tips from other companies to help you get a solid ROI from your holiday interactive video:
- Entice your audience with your video’s thumbnail image. Having a good thumbnail image for your video is one of the best ways to target your audience and pique interest. It doesn’t have to be a freeze-frame from the video either--you can design a cover that is relevant to the video.
- Design a landing page around your holiday video. You can design your webpage to have a holiday theme and make your video the center of it all. Not only will this give your page a festive look, but it can also be a great way to advertise your holiday sales.
- Share your video on social media. There’s no better way to stay on top of customers’ and prospects’ minds than sharing content right where they’ll see it. Social media is a great place to increase brand engagement and the more people who interact with your video, the better.
Interactive video is verbTEAMS’ favorite way to keep in touch with customers and prospects. You can create a personalized message for your customers or prospects that they can watch on their own time when you include interactive video as part of an email campaign or social media post. To increase views for your videos online, you should carefully strategize their promotion. Consider cross-promoting them across different channels like Facebook, Twitter, or directly sending to customers to reach a wide audience.
