Do you have a sales battle card? If not, you need one. A battle card is a simple tool to help your team stay on top of the most important points they need to communicate to a prospect and close a sale.
Let’s dig deeper into the necessity of a battle card. The most successful salespeople are those who know how to ask the right questions and overcome objections. They have a tool kit of strategies at their disposal, and they can identify potential roadblocks before a prospect has made up their mind. A sales battle card is the perfect way to get ahead in this competitive field. This blog post will provide you with all the information needed to use these cards for maximum success. Let's start with the basics: what is a sales battle card? It’s a list of high-value talking points to help your sales team close deals. 71% of businesses that use battle cards say they’ve increased their win rates as a result (Crayon). What’s most important is how you use your sales battle card to improve your sales strategy. This means it should include big-ticket items like company value propositions, FAQs, relevant facts and statistics to back up your claims, etc.
5 Steps to Make a Sales Battle Card:
- Discover what your sales team needs in a sales battle card. There are several different use cases for a sales battle card. Whether it’s training reps to know the company’s value propositions, selling against a competitor, key details about a product that isn’t making as many sales, or tools to help your team break into a new market. This list goes on, but it's important to find content for your team that will help them overcome an ongoing problem.
- Set sales goals to monetize your battle card’s performance. This could be increasing contract value to 5% or losing 15% fewer deals to a specific competitor. Whatever it is, make sure it’s attainable and productive to both the company and the sales team.
- Collaborate! Sales battle cards aren’t solely for the sales team to create, but it should be a team effort with marketing, customer service, operations, and the executive team if needed. To maximize the impact of the message you’re creating, you must collaborate with different departments. You should gather information on pain points, wow factors, customer profiles, competitor talking points, product overviews, etc.
- Draft the messaging in a clear and easily accessible way. Remember, sales reps may use the sales battle card on a call or talking to someone face-to-face. That means that any vital information they may need should be easy to find and simple to read and explain. You can do this by using bullets, writing in a conversational tone, and providing evidence for each point.
- Share it on verbTEAMS! There’s no point in having your team members reinvent the wheel (or the battle card), which is why verbTEAMS is a great tool for sharing content! With the app, you can share content with your sales team with a personalized URL. That way, the useful content you’ve created for your sales strategy can extend its influence beyond the individual.
Sales battle cards are a simple and effective way to keep your team on the same page. With verbTEAMS, you can share these cards with your entire sales team in real-time or share them individually with members. These features make it easy for everyone to stay focused on what needs to be said without worrying about forgetting anything important—or worse, delaying an opportunity.
For more information about verbTEAMS or to schedule a demo, click here.
Sources:
https://www.smartbugmedia.com/blog/sales-battlecards