You're probably not surprised to hear that video marketing is growing in popularity at a rapid pace. According to Hubspot, video marketing has increased by more than 20% this year alone—and there's no sign of it slowing down. With so many companies embracing video as a way to connect with their audience, you should consider doing the same.
Video marketing is the future of content, which means sales teams should be investing in video. Not only does video offer a better ROI than traditional advertising methods, but videos are also more likely to be circulated and viewed. For example, did you know that 80% of people prefer to watch a video than read a blog on the same topic? Traditional ads are being replaced with short, interactive videos that grab the audience's attention with an engaging hook and an exciting narrative. Making the transition to video marketing can be a tricky one, which is why we’ve included a few ways for you to get started with creating your video marketing strategy today.
Marketing
The sky’s the limit when it comes to how you can use video in your marketing department. Video can be used for product overviews, case studies, investor relations, partner updates, webinars, commercials, and more. Any content the marketing team creates can also be converted to video so they can easily share it with your audience. It’s not only a great way to stay connected with shareholders and gain their trust, but as an opportunity to generate new business. Consumers want to see more video content from marketing teams, in fact, studies have shown that 54% of consumers want to see more videos from a brand they support.
Sales
Following up with a prospect with a quick, personalized video is both fun and engaging, and it allows the prospect to watch and respond on their own time. Additionally, including a video in an email increases the email’s clickthrough rates by 200-300% (Forbes), so reps may see a higher response rate in their follow-up strategies. Sales members can send prospecting videos instead of cold calling to educate on the company and its products. Utilizing video in your sales strategy can help build trust and increase the response rate among customers and prospects.
Client Onboarding and Product Training
You can use educational videos to help clients on-board and learn about your product(s), as well as how to install, operate, or better understand each product’s various components. Explainer videos and product tutorials are effective in demonstrating the value of the product and ensuring customers are ready to use it to their advantage. The benefit of video is that it can be used repeatedly, so once you find a messaging strategy that works for onboarding, you can keep sharing it with clients so they can see the same success.
Employee Training and Education
We’ve already discussed how video is much more engaging than other mediums, which is why it is the perfect fit for any training content you produce. It’s easy to facilitate any training you host with educational videos, or videos that address FAQs for your audience to reference. You can use video analytics as a follow-up tool as they allow you to see who has viewed what training video. Videos make it easy to demo the value of the product and how it fits the needs of your prospects or to onboard your customers and set them up for success.
Customer Success
In our opinion, customer success is one of the most important aspects of a business. Customers are the lifeblood of a company, after all. And we’ve found that 72% of customers say they would instead learn about a product or service through video, which means that it is one of the best ways to cater to your customers. Your customer success teams can utilize personalized video as they inform customers about product updates, new features, and best practices. They can also ensure that they are up to date on the latest news on your product and that they have a good experience overall.
Support
Using video as an aid is a great way to ease some of the load off your support staff. You can create how-to and product training videos to help your support team quickly answer these questions for customers. Did you know that 70% of YouTube viewers watch videos to help with a problem they’re having? To cater to this, you can create a library of videos for commonly asked questions, especially ones that are better explained visually.
With these different use cases in mind, you can take your video marketing one step further by making your video marketing interactive; you can dramatically increase engagement. Add clickable resources, support, or shopping links directly in your videos to inspire your audience to take action while their interest is at their highest.
We’ve seen widespread adoption of video by marketers over the last few years and an even more enthusiastic response from consumers. Consumers continue to use interactive video as an integral part of their journey with customers and prospects, and we anticipate this trend to continue to grow in the years ahead. Many sales leaders feel that with more user-friendly video platforms, lower cost of creation, and increased audience engagement, video continues to yield a positive ROI for their company and sales teams. Interactive video marketing continues to drive leads, sales, and broad company awareness for those who have adopted this content strategy.
Video marketing is a powerful tool in any organization’s outreach strategy. It can be used to promote your company, educate new employees, create tutorials for clients and customers so they know how to use your products or services more effectively, demonstrate the benefits of using your product or service over competitors’ offerings, and provide support. If video marketing sounds like an opportunity to help grow your bottom line, then you’re in good hands! verbTEAMS is a great place to get your sales team started with interactive and livestream video. With it, you can engage your customers and prospects in new ways to help them act when their interest is at its peak.
Reach out for a demo today to learn more about how verbTEAMS can help your video marketing strategy!